Should you host your website with a Ugandan hosting service? (2022)

Many of our clients ask us if it's better to use Uganda hosting providers or the ones overseas.

We are always for supporting the local market however, I will approach this article from a technical standpoint, not a sentimental one. At the end of it, I hope to empower you to make an informed decision.

Why the choice of hosting is an important marketing decision.

Great hosting has to meet 4 criteria: Great speed, support, pricing, and uptime. A bad hosting infrastructure could make for poor user experience, loss of revenue, clients and potential leads.

We'll start by looking at how hosting affects website speed, effects of having a slow website and how Ugandan hosting fares.

Speed is a key factor in determining a great hosting company.

Page load time not only affects how your site ranks on google, but slower sites tend to have a higher bounce rate. "Bounce rate" is the percentage of visitors who visit only one page on the site and leave.

When dealing with eCommerce sites, a high bounce rate means site visitors are not converting, and page speed oftentimes is part of the problem.

As page load time goes from 1s to 3s the probability of bounce increases 32%

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1s to 5s the probability of bounce increases 90%

1s to 6s the probability of bounce increases 106%

1s to 10s the probability of bounce increases 123%

Source: Google/SOASTA Research, 2017.

How hosting affects page speed.

To understand how hosting affects page speed, one must know how page speed is measured.

Google uses the page metrics below to determine if a website is slow

Time to First Byte

This measures the time between the user's page request to when the browser receives its first byte of information.

This is the most important factor Google considers in determining a website's speed. As a result, a big "Time To First Byte" measurement could seriously affect your ranking in search results.

Google page speed tools showing the page loading process.

Should you host your website with a Ugandan hosting service? (1)

If you have a slow "Time To First Byte", the issue could be from your hosting provider.

(Video) Hosting websites in Uganda

There are other factors that can affect this metric e.g quality of code used to build your website. Therefore, we advise you to contact experts to help you investigate this issue before you blame it on hosting.

Start Render

This is the time it takes for the site to display the first visuals. When a page starts rendering, the user gets to know that something is going on otherwise they could assume something is amiss!

Document Load.

This is when all the visual elements have rendered or can be seen by the user. This, however, does not mean the site has finished loading. There are other resources that are nonvisual that are still loading.

Document Complete

Once all the visual is displayed and background loading processes are done as well, the server sends a signal to indicate that the loading process is done.

This is usually considered the most accurate measure of load time, but not the most important as I pointed out earlier.

Page Complete happens when the browser stops receiving information for up to two seconds, its assumed loading is done.

All the above speed metrics have a direct relationship with the resources your server affords you.

Are websites hosted in Uganda slower than those hosted in the developed world?

Many Ugandans believe that local hosting providers are likely to provide inferior services. This negative stereotype could be due to their less glamourous landing pages.

In truth, most Ugandan hosting providers are hosting resellers. This means they don't manage the hosting infrastructure themselves. In most cases, these resellers host your website with the big players in the western world.

A site hosted by local servers should outperform that hosted overseas if the servers have the same specifications. The reason for this is data transfer happens over shorter distances.

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A website hosted on a local server would mean shorter "Time To First Byte" and "Document Load" time. One must be mindful of the server infrastructure. The gains got from local hosting speed could be negated by poor infrastructure.

Therefore, your focus when you decide to host in Uganda should be on infrastructure specifications.

What to look out for in server infrastructure when hosting in Uganda.

A server is a computer that specializes in providing information or data to internet users. What determines how fast a household computer is similar to what determines the server speed.

Web Server Software Type

There are different types of software servers run on. Knowing the best type for the kind of applications your website will be running should help you make a choice.

Central Processing Unit (CPU)

Just like a household computer, the more CPUs a server has, the faster it will perform. If your website runs complex processes and queries, this is something you should be keen on.

Some CMS's like WordPress crawl to a halt when you have many plugins active. This is because there are a lot more processes taking place per request. If your server CPU's don't provide enough processing capacity, you will suffer slow speeds.


RAM is server storage that is easier to access or read than the hard drive memory. Just like humans access their short term memory easier, so do computers. RAM is like the short term memory of a server. The bigger the memory, the faster it fetches the information.

Band Width

This is one of the aspects that will directly affect the user experience. Bandwidth is the rate at which the server can transfer data to the users who request for it. If your server bandwidth is low, a high number of concurrent users will make it crawl to a halt.

If the local servers meet your minimum requirements, then you should have an upper hand over over-sea hosting.

It should be noted that the advantage of hosting in Uganda is most relevant when your core users are local. If you have a global audience, then you should consider a provider who has servers spread over continents.

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What to do if you are hosting in Uganda with clients outside the country.

If your webserver is in Uganda and you would like to serve clients in other countries, consider using CDN services.

A Content Delivery Network is a group of proxy servers that are distributed over many regions to allow faster content delivery. CDN services are inexpensive and are a great way to improve page load speeds as well.

Other factors that should influence your decision to host in Uganda.

  • Support level: Big hosting companies often provide 24hr support services. Part of the support includes monitoring the servers at all times. If your servers are in-house, be sure to have ready to work engineers every time the server is down. If you are using a local hosting company, then they should be available 24hrs to match the bigger players.
  • Uptime: Your local hosting provider should be able to guarantee at least 99% uptime. There is nothing more frustrating than finding your site down every other day.
  • Reviews: Before choosing the local hosting provider, get some reviews from people who have used the same service.

Now you have all the information you need to make an informed decision when choosing a hosting provider.

If in doubt or need someone to hold your hand through this decision, don't hesitate to contact us. We'll be happy to extend our extensive experience in this field.

Should you host your website with a Ugandan hosting service? (2)

Ayebare Mucunguzi

Ayebare is the Chief Digital Strategists and co-founder Campaign.
He has more than 10 years of experience in the digital field.

He has worked with several fortune 500 companies worldwide in various Engineering and Website strategy disciplines.

(Video) Best Web Hosting In Uganda 2020 (Comparison) - HostChooser.Net


What are necessary things to consider when you need to host your website? ›

Main Considerations
  • Average Uptime. The first factor to look out for is average uptime which is the average amount of time your website stays up within a given period of time. ...
  • Load time. ...
  • Support. ...
  • Pricing and renewal. ...
  • Free domain. ...
  • Bandwidth and storage. ...
  • SSL. ...
  • Refund options.
5 Aug 2022

How do I choose the best Web hosting service? ›

How to choose a web host for your business?
  1. Uptime. There is nothing more frustrating on the internet than clicking on a link and the target site not opening. ...
  2. Available storage. ...
  3. Monthly traffic. ...
  4. Loading speed. ...
  5. Data security. ...
  6. Customer support. ...
  7. Payment methods. ...
  8. Content management system.
14 Aug 2020

What makes a good hosting company? ›

Server Reliability, Uptime Scores And Security

Avoid companies that report an annual uptime score below 99 percent. In addition to making sure your site and data are accessible at all times, it's also important to make sure you have a trusted and secure hosting solution as well.

What happens if a website is not hosted? ›

Behind each domain name, there is an address of the web hosting service storing the website's files. Without domain names, it will not be possible for people to find your website and without web hosting you cannot build a website. This is why many top domain name registrars also offer web hosting services.

Which factor is the most important when choosing a website host? ›

There are many different factors to consider when looking for a web host. The most important ones relate to your website's functionality, performance and reliability. Each of these can significantly affect the success of your site.

What matters the most when buying a hosting service? ›

You must ensure that your web hosting provider is hosted on 'HTTPS' and has an 'SSL certificate' installed. Moreover, the hosting plans being offered must come with a firewall, anti-malware or an SSL certificate to protect your website from hackers and other malicious attacks.

Can I host my own website? ›

Yes, you can. But before you do so, there are limitations you need to take into consideration: You should know how to setup a WWW server software on your computer. This is a software that allows Internet users to access the web files on your computer.

What is the purpose of a web hosting service? ›

Web hosting definition: It provides a secure place to store online content. The code, images, videos, and text that comprise a website all have to be stored somewhere. Without a stable digital repository, none of us could consistently access content on the web.

What is the best place to host a website? ›

The Top 10 Best Web Hosting Providers
  • Hostinger – Best overall.
  • DreamHost – Best value for shared hosting.
  • Bluehost – Best for new WordPress websites.
  • HostGator – Best for simple websites.
  • GreenGeeks – Best eco-friendly hosting.
  • SiteGround – Best WordPress-certified host for speed and security.
20 Oct 2022

Which web hosting is best for beginners? ›

Best web hosting for beginners: ranked
  • Hostinger – best web hosting for beginners overall.
  • Bluehost – best easy WordPress hosting for beginners.
  • DreamHost – best for pocket-friendly WordPress hosting.
  • HostGator – best easy to setup and affordable web hosting.
  • HostPapa – best host for a beginner personal website.

What are the two types of websites? ›

Types. Websites can be divided into two broad categories—static and interactive.

Should you host your website on your own server? ›

We recommend paying someone else to do it for you and using a hosting platform like Bluehost. Hosting platforms take care of all the technical stuff so you can focus on your site. Setting up your own server is a good learning exercise, but it can get complicated and requires a lot of time investment.

Can I use domain without hosting? ›

Domain registration and hosting go hand in hand: registering a website is important, but hosting its related files is what enables the world access the site. Once a domain name is registered, it is yours to use however you wish. However, entering the relevant web address into a browser won't reveal any content.

What is the difference between domain and hosting? ›

The main difference between domain and hosting is that domain is the address, which allows a visitor to easily find your website online, while hosting is where the website files are stored. In order to have a functioning website, you need both – a domain and hosting space.

What are the features in considering a web host? ›

10 Essential Features a Good Web Host Should Provide
  • Disk Space.
  • Bandwidth.
  • Security.
  • Uptime.
  • Website Speed.
  • Pre-Installed Apps.
  • Domain Names.
  • Website Builder.
3 Nov 2021

What is important to design a website? ›

It is usually one of the first things people look at to get to know a brand and therefore helps form the first impression. Your website design elements, like colours, fonts, images, etc. all form your brand identity. Therefore, you need to select those elements carefully and keep them consistent across your website.

Why good web hosting is important? ›

A poor web host will mean your website it more likely to suffer by being unavailable or disrupted. It is common knowledge that a site with poor web hosting is likely to suffer issues because the host will not protect the website. If your site goes down then you can lose customers, lose revenue, and lose their trust.

What are the types of web hosting? ›

Different types of Web hosting services are listed below: Free Hosting. Virtual or Shared Hosting. Dedicated Hosting.
  • Free Hosting: This is a free non-paid web hosting service. ...
  • Shared/Virtual Hosting: ...
  • Dedicated Hosting: ...
  • Co-located Hosting:
26 Sept 2022

How can my online business benefit from a web hosting service? ›

10 Benefits Of Professional Web Hosting For Businesses
  1. Improved Site Performance. Table Of Contents. ...
  2. Technical Support. Glitches and lags are part of the digital world. ...
  3. Liberty In Web Design And Templates. ...
  4. Effective Data Management. ...
  5. Unlimited Bandwidth. ...
  6. A high SERP. ...
  7. Enhanced Security. ...
  8. High Uptime.
11 Feb 2021

What are some of the mistakes while web designing? ›

10 Most Common Web Design Mistakes Small Businesses Make
  • Too Much Going On. Portray pertinent business information right away on your website. ...
  • Too Little Going On. ...
  • Too Confusing. ...
  • A Terrible CTA. ...
  • Poor Use of Content and Whitespace. ...
  • Ugly or Irrelevant Images. ...
  • Hidden Navigation. ...
  • Missing Your Target.

What is the first thing to consider when designing a website? ›

1. Define your purpose for the site and the target audience. Your design, navigation, and content should be driven by a purpose that aligns with your audience and their goals.

What is the most important part of a website? ›

The most important part to any website is content. Without content, your website is nothing more than an advertisement, which is not an effective online marketing strategy. The goal of any marketing professional that designs websites should always be to create an online resource for people.

What are the 5 elements to a good website design? ›

5 Basic Elements of Web Design
  • 1) Content.
  • 2) Usability.
  • 3) Aesthetics.
  • 4) Visibility.
  • 5) Interaction.
20 Feb 2019


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